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... Disney into a money machine after Aladdin, The Lion King, and the Toy Story movies. In 2000 the entertainment giant reported a profit of $1.9 billion on revenue of $25 billion, a complete turnaround from a 28% drop in profits from 1998 to 1999. Consider just two decisions he made that brought about this corporate transformation. The first came in the mid-'80s. At the time, Disney studio executives (including Katzenberg) were arguing that to release the company's beloved animated movies on videocassette would kill any profits to be made from re-releasing them in theaters. Eisner perceived the situation differently, and he put the videos into stores. Within a few years, video sales were providing almost all the profits for Disney's movie division and, by 2004; Disney raked in $6 billion from videos and DVDs sales. The second decision came in 1995, when Eisner bought his old alma mater, Capital Cities/ABC, ...