... the marketing of service and the marketing of good * Differences between the sales and service department * The comparison of the sales and service departments - The differences between car industry and travel industry * The service classification schemes - The service flowchart and failure points * Flowchart and its failure points * Recommendation of improvements - Handling difficult customer * Types of difficult customers and how to handle them - Improving the service and sales marketing * Marketing techniques * Recommendations The difference between the marketing of cars and marketing service for cars The major differences between the marketing of service and the marketing of goods are most commonly attributed to four distinguishing characteristics, which are: - Intangibility - Inseparability - Heterogeneity - Perishability Intangibility is the primary source from which the other three characteristics emerge. Service are said to be intangible because they are performances rather than objects. They can not be touched or seen in the same manner as goods. In this case, ...

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