... an essential element of the tourist product in two ways: it is the means to reach the destination and it is necessary as a means of movement at the destination. Increasingly, as transport is viewed as part of leisure, the journey is at least as important as the destination itself." (Cooper et all, 1998: 271). Man - made attractions, homes, ancient monuments, activity centres, theme parks and catering facilities are produced to "serve" tourists. Integration "The term of integration is an economic concept to describe formal linking arrangements between one organization and another" ( Cooper et all, 1998: 251) "Vertical integration is the merging or acquisition of one organization with another or the development of a strategic alliance with another organization at a different level of the industry/distribution chain. It can be forward or backward vertical integration" (Adopted from lecture notes) "Horizontal integration is the merging of acquisition of one organization with another or ...

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