... the QTS label. QTS merchants are subject to observation and yearly evaluation before they can renew their certification. To date, there are over 3,400 qualified retail and restaurant outlets providing quality services to visitors and local residents. Quality Tourism Services Scheme Planning to further improve Hong Kong's quality service standards and visitor satisfaction, the Hong Kong Tourism Board has been working in close organization with the retail and restaurants trade to continuously improve service quality through the Quality Tourism Services (QTS) Scheme. With the existing support from QTS qualified merchants, the Hong Kong Tourism Board has further strengthened the strategies to promote the QTS standard of excellence. Research and Summary I have selected the McDonald's that located at Shan King Estate, Tuen Mun as the target restaurant. This store has been qualified in the Quality Tourism Services (QTS) scheme list since the store already opened in the 2000. I have interviewed with four people ...

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