... we indicated main trends in the world tourism development, second chapter investigates tourism industry in each country and in the third chapter we briefly analyzed the results of marketing research which was conducted during Philoxenia exhibition held in Thessaloniki in October 2003. CHAPTER 1. MAIN TRENDS IN THE WORLD TOURISM DEVELOPMENT "In the past two years international tourism has, first and foremost, been reigned by the combination of an overall weak economy and a high level on uncertainty because of the struggle against terrorism and the looming Iraq conflict" (WTO Barometer, 2003). The Iraq conflict and terrorist attacks caused and probably will continue to influence negatively a demand of air transportation, interregional travel and travel to destinations that are geographically close to the zone of conflict. The emergence of SARS also deceased the demand for tourism worldwide. The negative trends in tourism are outlined through the statistics of the International Labour ...

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