... market by providing an extensive range of facilities to satisfy travellers' demands. Tourism has given the Thais a reason for preserving their culture and protecting their heritage. However, since the arrival of U.S. marines, Thailand has been burden by the sex symbol which tainted the cultural rich image of the Kingdom. This essay aims to provide an analysis of Bangkok as a cultural tourism destination and to explore the efforts which the local government endeavour to change the negative image of sex tourism to cultural tourism. It identifies attractions that 'pull' people to Bangkok and considers the motives that urge people to respond to the 'pull' of its attractions. It also notes the ways in which the major divisions of the tourist industry supply the needs of tourists. Cultural Tourism Brokensha and Guldberg (1992 p.3) provide many descriptions of cultural tourism. The description most relevant to cultural tourism in Bangkok is 'mixing with ...

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