... of the world as one af the leading tourist destination. Its tourism is for all round the year. Contextual Analysis Business context Uttaranchal is one of India's newest State, came into being 3 years ago. Uttaranchal was carved out of the State of Uttar Pradesh on November 9, 2000 and represents the north western hilly region of the erstwhile State of Uttar Pradesh. (Source: http://pib.nic.in ) After the creation of Uttaranchal, the first & foremost step taken was to announce a tourism policy, & the organization came into existence. Organization offers packaged tours & special package tours for all the types of tourists. The promotion strategy requires that Uttaranchal becomes a synonym of Tourism, as it offers all types of tourisms. Customer context Uttaranchal, with breathtaking natural splendor, air of piety, grand wild denizens, and simple people, is a haven for tourism. It gives solace to 50 lakh pilgrims and tourists every year, which is ...

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