... generally just promote it. They expect the exhibitors to be friendly especially if the client is keen to buy that product or event. Clients sometimes expect the product or service to be cheaper to buy at the event than if they went to a shop to buy it. Some people who go to trade fairs expect to get freebies such as pens, leaflets, chocolates, goody bags etc. so a good exhibitor will promote their product and have freebies to give away. Examples of trade fairs within the travel and tourism industry are: * The British Travel Trade Fair which is being held in March at the Birmingham NEC. www.britishtraveltradefair.com says, "The British Travel Trade Fair (BTTF) is the established exhibition dedicated to showcasing travel and tourism products and services from the UK and Ireland to a domestic and incoming audience." The BTTF is only open to travel industry professionals, group travel ...

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