... that relates to these key sub groups, as strategic decisions will require their current status and customer satisfaction. However it must be noted that the emphasis on the information retrieved must be focused on the corporate image of Globetrotters. Overall this research will be targeting the consumer segments to support the ambition of Globetrotters to 'Stand out from the crowd'. Business-to-Business research aspects have not been included as we believe that consumer research will provide reliable information to support the overall objectives. 3. Mandatory inclusions. The research must provide information to allow Globetrotters to fulfil their strategic aim of standing out from the crowd whilst still providing excellent levels of customer satisfaction. * Identification all customer segments within the Globetrotters travel group. * Information related to current corporate brand name. * Data to support full market analysis of the corporate brand and sub groups. * Proposals for further research and suggestions relating to corporate re-branding. 4. Available ...

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