... the ones who are creating the trustworthy image and they are also the ones who are giving the hand in choosing the best possible solution, in this case a trip of our dream. Therefore it is very important for them to have a reliable and trustworthy team that can help in continuous image building process. Vector is a large and well known travel agency in Slovakia with many offices throughout the country. Its main field of interest is round trips and luxury (exotic) journeys. They are working in cooperation with smaller travel agencies. Vector has decided to open an office in Hungary in Budapest. They find it challenging and they believe that they can cope with new attitudes. This study gives an overview and a marketing strategy plan, how a travel agency builds up its image in a foreign country. First the agency translates its mission statement to Hungarian language. It tries ...

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