... limitations are time constraints, lack of material at public libraries and limited computer facilities. STRATEGIC PLANNING 1.1 In the hospitality and tourism industry, strategic planning is of utmost importance as it helps an organisation keep up to date of with emerging trends and competitors whilst continuously keeping its customers happy. 1.2Strategic planning is a powerful marketing tool; which is used to identify the customer, the customer's needs and wants and to provide for those needs and wants. Strategic planning helps to identify the right marketing mix of product, price, promotion and place. Mintzberg et al (1998 McGee, Thomas and Wilson Strategy Analysis and Practice 2005) developed a '5P' strategy layout: * Plan - laying out an agenda or scheme of action. This would entail knowing the organisation's position or intended position in the global market. * Ploy - having a game plan or method for carrying out the plan of action. * Pattern - forming ...

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