... companies with tourism-related activities whereas better knowledge of demand in tourism can also be of assistance to policymakers in planning strategies for this industry. DEFINITION OF TOURISM DEMAND The demand of tourism can be determined either by the number of tourists coming from their countries to a destination country or by their expenditures in the destination country. It is difficult to model tourism demand because tourism involves a broad range of activities. According to O'Hagan and Harrison (1984) tourism demand has a special nature for a number of reasons. First of all it is a demand for a number of goods and services, and "no production sector 'tourism' actually exists, which cases doubt for some on the existence of tourism as a concrete economic entity" (O'Hagan, J.W. Harrison, M.J., 1984). Secondly, the demand for tourism can be of two types: tourism as private consumption or as part of production (business trips). In ...

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