... able to afford holidays and employers offered paid holiday leave. It was during this time that more people became involved in the travel and tourism industry, and it became harder for tour operators to make a profit. As tourists began to book holidays, both the hoteliers and the airlines began to demand money in advance. On the other hand, to attract more customers, more money was spent on brochures and publicity. This forced tour operators to turn to banks for loans to cover the time between holidays being planned and sold. Bigger tour operators were able to convince hoteliers to build ski scrappers to accommodate more people, it was at this time that tour operators realised that aircrafts had to be improved and safety records had to be increased in order to attract more customers and overcome their fear of flying. During the 1970's more and more people were ...

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