... etc. can be achieved by close cooperation with other carriers serving complementary routes. Growth in such co-operation is a major feature of open-air markets. Three particular kinds are especially important in this regard: franchising blocked spacing and code sharing. While MAS probably will no be able to establish a global presence on its own, it can secure itself a fairly strong global presence through the use of partnerships with other airlines and other tourism bureaus (due to its government connections). Through the use of code shares and blocked spacing, MAS and Tourism Malaysia has encouraged partnerships between several airlines which are based in countries that are a little closer to home. To attract more Indian tourists, they have arranged a blocked spacing agreement with SriLankan Airlines, which offers packages including return airfare to Kuala Lumpur, airport transfers, and accommodation in three-star hotels in Kuala Lumpur for three nights. Given the ...

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