... in Tourism because it was one of the obvious forms of consumption in which assembly line techniques had never been applied. Therefore "tourism" was an ideal laboratory in which to try out his ideas on Post Fordist consumption. Urry argues is that there are systematic ways of seeing what we as tourists look at, and that these ways can be described and explained. He uses five levels in which to analyse this notion: historical, economic, social, cultural and visual. Different tourists, according to the influences placed upon them in their lifetime are drawn to different areas of Tourism, rural, urban, cultural, industrial and heritage. John Urry did not invent the concept the "Gaze", the basis of it actually came from Michael Foucault who created the concept in connection with the history of medicine. It came into circulation when Foucault wrote about medical doctors developing ways of regarding people ...

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