... and tourism industry is exposed as any other sectors that are force to re-develop and change its approach due to the ongoing developments in the information and communications technologies (ICT) area. ICT has played a vital role in the travel industry for the last 60 years particularly in the marketing and distribution channel, and is continuously re-shaping the nature of supply and demand within the travel industry. (Poon, A. 1993) As it stated in (Renshaw Bottomley, M. 1997) the role of any intermediary has been well defined in a traditional business environment. An intermediary, for any purposes, is a person/agency that acts on behalf of both the buyers and the sellers and where information is exchanged, in order that both parties to trade goods and money. As such, real estate agents, travel agents, wholesalers, retailers are all intermediaries. The travel and tourism sector is among the leading growth sectors Worldwide. Its development ...

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