... perceived pop as a mere continuation of abstract expressionism, well at least in part, or if anything more a reaction against it. Emerging from a shift of various sources. Surrealism with its appeal to the subconscious was replaced by dada, with its concern with the frontiers of art. This was not a purely intellectual choice. There were forces within abstract expressionism that propelled artists towards the new mode. For example, as abstract expressionism began to exhaust its impetus, prevailing interests in texture led artists to ever-bolder experiments with materials1. Which had very much been inspired and coherently gone hand in hand with the sociological conditions of the time. For example pop had been given a well-needed push to reflect upon the homogenous social conditions of conformity that encouraged it to deviate from the normal and thrive for the new. This artistic transition was made in the face of fierce opposition ...

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