... response to these values and images will be considered, in order to critically analyse the true degree of agency that has been successfully exercised within this complex association of cause and effect. As established throughout the second section of this course, the complex and influential structure of capitalism lies in the celebration of the individual, and not of the society. (Loy 1997). Characteristics inherent in capitalism are the importance of the individual; the necessity for competition among these individuals to justify the importance of the individual; and the desire to embody wealth, success and happiness through financial means. Also pivotal to the success of capitalism is the illusion of freedom of choice and agency within society for the individual to construct a unique identity (Loy 1997, Cox 1999). What is perhaps most important in terms of the relationship between capitalism and the expression of identity and sexuality through the body is ...

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