... and the images are taken from various media forms, from world-wide advertising to historical and famous paintings. The essays are meant to be a starting point for the reader to start his or her own "process of questioning". Berger writes with persuasive certainty, this is a major aspect of his style. My response to his ideas has been to question them myself not just be persuaded to believe them with his use of language and his style. Berger argues that "seeing comes before words," that "the way we see things is affected by what we know or what we believe," "We never just look at one thing, we are always looking at the relation between things and ourselves." Images are selected, recreated, de-contextualized sights, not mechanical records, but rather assertions of world views. Images, for example, represent and re-enforce notions of property and ownership, and in the case of publicity generate ...

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