... by the Pre-Raphaelites, with their un-corseted aesthetic dress. Janey Morris was one of the leaders of this Artistic dress movement in late nineteenth century England. She and her circle preferred loose, drapey styles, coloured with vegetable dyes and decorated with embroidery ( Farrell-Beck 1). Contrary to Morris's beliefs some of the women who wished to shed the corset were undoubtedly deterred by the social opprobrium of being "loose" un-corseted women which had an all to close association with prostitution. Another factor hindering the switch to brassieres during its early stages has been contributed to the financial costs of switching from the traditional customary dress of corsets. Nevertheless, in 1910 brassieres rather than corsets had become the source of increased business in department stores. The New York Times trumpeted about the opening of Macy's new brassiere department. The softening of women's dress silhouettes and the reduction in the ...

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