... govern them. Since it does not yet exist we cannot say what it will be, but it has a right to existence; its place is assured in advance. (in Fiske, 1990. p.51-52) The framework of semiotics can be summarised into three main areas of study: * The sign itself. This consists of the study of different varieties of signs, of the different way that these signs convey meaning and of the way they relate to the people who use them. For signs are human constructs and can only be understood in terms of the uses people put them to. * The codes or systems into which signs are organised; that to which the sign refers. This study covers the ways that a variety of codes have developed in order to meet the needs of a society or culture, or to exploit the channels of communication available for their transmission. * ...

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