... abandon the majority of black artists race records and their black audience, creating an opportunity for Independents such as Sam Phillips' Sun Label or Chess Records to sign them up. Artists like Bill Haley and the Comets adapted the work of the Black artists to come up with their own sound. The music's solid rhythm and heavy back beat inspired new forms of dancing. Soon there were stars - Chuck Berry, Jerry Lee Lewis, Little Richard, and Carl Perkins. Due to the prejudices of the times, Disc Jockey Alan Freed coined the name "rock and roll," ironically using a term that was slang for sex in the Black community at that time. Its initial appeal was to middle class white teenagers who soon came to feel it was their own. In this era, so called 'race music' was largely censured by America's white establishment as being too rebellious, sexual and anti-social ...

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