... Principal Component Analysis to focus on a few important factors that describe the main sources of preferences for teaching method and on their economic interpretation. The rest of paper proceeds as follows. Section 2 outlines research questions and testable hypotheses. Section 3 introduces the data collection method and analysis techniques. Section 4 presents the results and discussions. Section 5 concludes. 2. Research Questions and Hypotheses The students' preferences for teaching method are subject to various factors. Marketing literature has indicated that both the diversity of customers and the characters of goods impact the preference of goods delivery method. This concept can be easily incorporated to study the preference for teaching method. The students, in a sense of customers, have different backgrounds and show diverse preferences for teaching method. In addition, different students have various perceptions across taught subjects. The perception differences may imply the natures of taught courses. Hence it is ...

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