... (for example) job satisfaction, ecological issues, human and animal rights - the quality of life. Materialism therefore deals with the conditions of life, and postmaterialism - the quality of life. Postmaterialism rests on two hypotheses; the first one is the scarcity hypothesis, "one places greater subjective value on those things that are in relatively short supply." Linked to this, is the idea that Individual needs can be put into a rank order; and people become concerned with a need once they perceive that more important ones have been satisfied. The second hypothesis is the socialisation hypothesis, "ones basic values reflect the conditions that prevailed during ones' preadult years." Peoples attitudes are "relatively deep-rooted, and early instilled as part of ones' outlook of life." Whatever was occurring during the time of life identified by Inglehart as 'preadult' affects an individuals outlook, ideas, and values in later years. This notion, he terms 'formative ...

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