... where I work. Policy is borne out of ideological instincts by organisations and Governments alike to drive up marketability of their resources and to make profitable returns on their investments. New Labours ideologies are based around Neoliberalism and Social Democratic principles, which are obsessed with: * Competition, * Personal achievement and choice * The belief in the power of a market to structure society * The rejection of all alternative values * The glorification of the entrepreneur * Social equality (Treanor, 2001) Policy is often seen as a static entity. It is better to view it as a process, something that is dynamic and flexible rather than a statement of intent. However, policies do not give choices and are invariably compulsory. In essence Government policy is made by firstly setting out the issue in question (the Green Paper), then passing the issue to Civil Servants to realise a potential solution. Lastly a compromise on final policy statement ...

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