... the main points in bold text. It gives the impression that the company does not want people to get hurt whilst undergoing cycling. The most desirable points are then discussed once again, in case readers had forgotten about them after all the safety rules. The leaflet is professionally designed on a computer, so that it looks good. There are two photographs of people enjoying themselves while cycling, to encourage others to join in. The text is broken up into different headings and points so that it is easy on the eyes, and the phrase, "...and you'll enjoy it!" is shown in a larger font and different colour at the end of the leaflet, making their last words the final points that they want to get across. The company then provides an address, telephone number and website where further information can be obtained. This is so that a larger number of ...

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