... throughout the piece and the sentence structure is complex, for example, "A profound respect for the individual is central to our endeavours and we aim to provide an environment that is secure, nurturing and challenging for the individuals in our care." Polysyllabic words are also used throughout, for example "co-educational." The writer uses this formal, traditional style of writing to reflect that this is a grammar school who value an academic education, including having a good grasp of the English language, another typical requirement of the target audience. After the quotations from parents and pupils, the writer uses the old system of school years to name them, for example "Third form parent." The writer is using the traditional system to reflect that they still live by traditional rules, thereby persuading their target audience that they can fulfil their needs. A traditional font is also used so that the readers' immediate ...

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