... why there is a lack of it. A persons' age must also be considered when marketing to them. Marketers have tried to separate people into groups based on what kind of life experiences they have gone through such as wars and political actions along with who a persons' idols may have been like James Dean, Brad Pitt, Elvis or Eminem. These groups would be considered an age cohort (437) and three very large groups are the Baby boomers, (448) Generation X, (447) and Generation Y. (440) The baby boomers are the group that were conceived right after WWII. They are the largest group and have a huge impact on marketing. Generation X'ers are the next group and they are typically in their late 20's to early 40's. Generation Y are the newest group and the first of this group would be college age right now. We asked our informants how ...

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