... recruitment efforts include the lack of communication with educational advisors in Dubai, difficulty in providing information to students in a timely manner, lack of education information services at the Canadian embassy in Dubai, and poor assistance on the part of Concordia and JMSB in the foreign student integration process. To mend these problems, JMSB must reassess its efforts and find ways to improve problem areas that are uncommon to its major competitors. Fostering a closer relationship with Dubai advisors, installing JMSB online chat rooms specifically for foreign students, sending more JMSB representatives to Dubai during application season, and implementing an assistance program to ease the integration process have been recommended to refresh JMSB's recruitment strategies. CONTENTS 1. EXECUTIVE SUMMARY II 2. INTRODUCTION 1 3. INTERNATIONAL BUSINESS 2 - What is international business in respect to education? 2 - Why should JMSB consider doing international business? 2 3. DUBAI 5 - Why does Dubai, a country that is rich culturally and very intelligent, ...

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