... not established just to make those signs more outstanding or attractive. It is a question for me as Wales is a part of United Kingdom but why English is not the sole language in general. The answer came to me that Welsh community encounters sociolinguistic phenomena called 'Language Shift.' This essay illustrates the circumstances, conflicts and process which are involved when language shift takes place within Welsh language community and why the increasing use of English world-wide may contribute towards it. The first part of this essay is to explain definition of language shift, followed by the history of Welsh language and the increasing use of English. Then, an explanation of factors conducive to language shift within Welsh community is given. The following part demonstrates language maintenance and its result in Welsh community. In consequence, language maintenance and results in social and language maintenance and results in educational context are described ...

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