... learn today. Creativity can therefore be said to be the most powerful and fundamental natural human resource that empowers us, as humans, to freely create what has never been seen. In Bronowski's 'The Ascent of Man', he described man as the species who's imagination and toughness make it possible for him not to accept his environment but to change it (citied Kimbell et al, 2001:1). There are many misrepresentations about creativity and the creative individual, which I will now clarify. Firstly, creativity is not the reserve of the creative elite industries such as the arts, music, design or technology businesses, it is a natural and unique human attribute that occurs as a function of our intelligence and, can happen in any activity in which the human intelligence is actively engaged. By definition, every human, from David Beckham to Tony Blair, has the capacity to be creative - it is just a ...

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