... to be delivered to market efficiently. The delivery of product to the market should follow managed and effective processes to meet the market's demands and organisations have to lead their industry in revenues and profits from innovation by supplying the market with a steady stream of premium and new products that consumers want. _____________________________________________________________________ 1 (figure 1.1): Innovation Management. 2nd edition. Allan Afuah. Page (4-5) Corporations must improve the way in which their innovations are managed and this could be demonstrated through:> Encouraging more strategies for design and innovation.> Improving innovation management and developing a new approach to it. The objective of this report is to illustrate an evidence of a managed approach to the innovation of spectacles and the factors affecting its innovation steps such as historical context, cultural factors, organisational structure and society needs. These factors are mainly demonstrated through developments of features, technology and marketing of spectacles. 1.2 History of Spectacles ...

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