... in high volumes and yields low profits and so it has a low added value. There is no large scale need for chemists and engineers in commodity chemicals. Needs: What needs should the product fill? The product should fill the customer's needs and to find the needs of the customer, we need to do market research and ask the customers directly what they require through questionnaires or interviews. This is known as primary research as answers are directly answered to the companies needs. Once loads of information has been collected, the customers needs have to be interpreted and taken into consideration. This information can then be used into product specifications and therefore products are produced depending on customer needs. For example, customer needs for the manufacture of Nylon to produce leisure clothing. Essential: o Light weight o Strong o Comfortable Desirable: o Wear resistance o Long lasting o Easy to wash o Easy to iron Useful: o Cheap Specifying a benchmark would be one of the final ...

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