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... as a gifted speaker and leader who was assertive and always had his hand on the pulse of America. November 22, 1963 was a day that will forever be a glaring day in American History a day that will be remembered forever by all who were alive to experience what was the assassination of an American icon. The plan for this day was a motorcade through Dallas in an attempt to increase popularity in a city he had lost in the 1960 election. The Motorcade was scheduled to stop at 12:30 at the Trade Mart where he would give a luncheon speech, but the motorcade would never make it this far. As the presidents car headed down Elm Street at about 11 mph nearing the conclusion of the motorcade shots were heard and the president was hit. The car then immediately headed to the Memorial Hospital 4 miles away. Kennedy was ...