... treat including; The display of goods, goods with a price ticket in a shop window or on a supermarket shelf is not an offer to sell but an invitation for customers to make an offer to buy. Advertisements of goods for sale are normally interpreted as invitations to treat3. The display of goods can also be seen in Fisher v Bell4. An example of this is at a supermarket where goods on a shelf5 are taken to the checkout where the customer offers to buy the product and the casheer then accepts the offer. However, advertisements may be construed as offers if they are unilateral, i.e., open to the world at large to accept6. In an auction, the auctioneer's call for bids is an invitation to treat, a request for offers. The bids made by persons at the auction are offers, which the auctioneer can accept or reject as he ...

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