... as a statement of fact. Some expressions of opinion, such as advertisements, are known as 'mere puffs'. These commendatory statements are not statements of fact, as seen in the case of Dimock v Hallet (1866) 2 Ch App 21, where the court held that the description of land as 'fertile and improvable' did not constitute a representation. Nor is a statement as to a future act a misrepresentation, and will not be binding unless the statement is incorporated into the contract. We need to consider if Alf told Bert any false statements of fact, which induced him into the contract to buy the petrol station. In March Alf correctly stated that there were no other petrol stations in operation with in 10 miles. Alf mistakenly stated that profit averaged £2000 per month; Bert didn't check this and later found it to only be £1500. In the case of Redgrave v Hurd ...

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