... from supersave which would earn him 'air miles' that would qualify him to receive to a pair of air return tickets to France. To determine how this came to being an offer we need to look at the case of Carlil v Carbolic Smoke Ball Co3, where the defendants advertised that they would pay £100 to any person who contracted influenza after using the smoke ball in the prescribed manner. This means that an offer may be made to one person or the whole world at large, this was the same with superasve who made the offer to everyone who might have read the advertisement in the national newspaper or seen it on television. The defendants argued that it was not commercial possible to make an offer to the whole world as this would enable the whole world to accept. This was dismissed by the court of Appeal when Bowen ...

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