... DELINEATION OF RESEARCH 6 2.2 INSIGHTS FROM THE LITERATURE 6 2.2.1.What is a consideration set? 6 2.2.2. How is a consideration set formed? 7 2.2.3. Factors that play a role in consideration set formation 8 2.3 FOUR POINTS OF FUTURE RESEARCH RAISED BY ROBERTS AND LATTIN 10 2.3.1 Dynamics of consideration 10 2.3.2 Shape of the consideration set 10 2.3.3 Retrieval and recall 11 2.3.4 Consumer decision rules 11 3: UPDATE ON RESEARCH DONE ON THE FOUR POINTS OF FUTURE RESEARCH FROM THE ROBERTS AND LATTIN PAPER 12 3.1 DYNAMICS OF CONSIDERATION 12 3.2 SHAPE OF THE CONSIDERATION SET 13 3.3 RETRIEVAL AND RECALL 14 3.4 CONSUMER DECISION RULES 15 4: CONCLUSIONS AND DIRECTIONS FOR FUTURE RESEARCH 16 4.1 CONCLUSION 16 4.2 DIRECTIONS FOR FUTURE RESEARCH 16 REFERENCE LIST 17 1: Introduction 1.1 Basic knowledge As shown in the title of this research, the four points of future research raised by Roberts and Lattin (1997) will be revisited in this paper. Before going into detail about consideration sets and the four points of future by Roberts and Lattin it is important that the reader has a clear image of ...

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