... with 98% of homes owning at least one (Europa, 28/06/01). As Commission President in 1985, Jacques Delors addressed this point in his first speech to the European Parliament: '...the culture industry will tomorrow be one of the biggest industries...We have to build a powerful culture industry that will enable us to be in control of the medium and its content, maintaining our standards of civilization, and encouraging the creative peoples amongst us.' (Quote taken from Richard Rooke, Controlling the European Mass Media: An Overview of Regulation PowerPoint, 25/02/2003) Indeed by 1993, the Treaty on European Union made an explicit reference to the audio-visual division, in stating the Community shall encourage co-operation between Member States and, if necessary, supplement their action in such fields as artistic and literary creation, including in the audio-visual sector. It also specifies that the Community shall take cultural aspects into account in its action under other provisions ...

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