... should try to increase the overall amount of pleasure in the world. He established the hedonic calculus, this weighs up the pain and pleasure which are based on duration, propinquity, remoteness or fecundity, purity, intensity, certainty or uncertainty and extent. However if applying even one of these factors, let alone all seven, it causes a problem. For example it is impossible to no the duration of the pleasure or pain, because we would all quantify it differently, some are more susceptible to feeling pain, unlike others who are much stronger. We can never predict the an accurate duration of the pleasure and a some argue that it is not possible for pleasure to be quantified. John Stuart Mill was the Godson of Bentham and grew up a utilitarian, he adapted some of the ideas of the Bentham, Mill believed that happiness was the basic standard for utility and not pleasure. ...

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