... exist, an action can only become deviant as a result of people classifying and observing it as a deviant act: social groups create deviance by making the rules whose infraction constitutes deviance, and by applying those rules to particular people and labelling them as outsiders. From this point of view, deviance is not a quality of the act the person commits, but rather a consequence of the application by others of the rules and sanctions to an 'offender'. The deviant is one to whom the label has successfully been applied; deviant behaviour is behaviour that people so label.' (Morrison,1995: 321) The attachment of the label is dependent upon how the action is seen by the viewers. Therefore how the viewers see the act is important, influencing factors could include the location and time of the act, the person perpetrating the act, and the personalities and characteristics of the people witnessing the act. ...

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