... text have the power to form a strong argument for or against studying one text over another. Many will argue that media studies does not possess the rock-hard grounding that Shakespeare provides to an English subject, and there is no doubt that when compared to English, media studies looks somewhat ill-defined. It is also this comparison, however, that brings to light many poignant facts most relevant to studying media today. Political and economic meaning of everyday life goes hand in hand, and as a result creates cultural meaning. 'News creates politics - politics creates news!'2 When politics is discussed from a media perspective, there is no mention of government, parliament or the Prime Minister. Media studies can create politics between two or more entities, in the sense of tension and underlying disagreement. It is fair to say that politics of the media affect our lives just as much as the politics ...

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