... a few words explaining exactly what is going to be in that section. Club 18-30 also do this well with their subtitles but they are much more informal. Finally on the Forever Young advert "Majorca", is the very prominent title sitting neatly at the top of the page. It instantly catches your eye, letting you know the location without seeming personal or pushy. The subtitles are the same font but smaller and are lined up neatly with the rest of the text. Another clean and sterile part of the article. No text boxes breaks up club 18-30's page making it seem as if there is not as much text as there actually is so people don't mind reading all the way down. The text just wraps around the picture, which emphasises the image and makes you want to look at it as you read the text so you pay ...

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