... critical thinking, which can be applied to any media "product", or setting . . . And it can be fun too, as in entertainment. One way or the other we use and see media products on daily bases, we can't protect ourselves from all the messages but we empower them to be critical and relevant to our lives. According to the Aspen Institute Leadership Forum on Media Literacy (1992) and the Canadian Association for Media Literacy, media Literacy/studies is the ability to "access, analyze, evaluate and produce communication in a variety of forms." By accessing, analyzing and evaluating seems a long process of getting to know what is important for us from the media but this shows the importance of studying media content, it makes a person a powerful reader and also it gives one the power of choice and power to question. In addition studying media is important because ...

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