... been marked by different generic regimes. He brings as an example Musser's argument and he concludes that each era has its own system of genres. The third category presents genre as a process, where Neale sets the genre throughout three levels: the level of expectation, the level of generic corpus and the level of the rules and norms. The first level has to do with human expectations, how do people with few words expect the ending of a film and what their reactions will be, the second level has to do with the generic strategies and how the genre is presented and promoted to the people, which has to do mainly with pure marketing, and finally the third level includes any external factor that affects the genre and its process, such as beliefs, legislations and political movements, economic trends and changes, technological advance. The fourth one is the genre history where ...

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