... and unchanging stereotypes. Genre is one of the most easily identifiable means of classifying films because it is so readily used by the film industry, especially the Hollywood film industry, for marketing purposes. It helps in many ways, including it is easier to market as they know how to make the poster or trailer clearly represent the genre and get the targeted audience. It is also easier to make as people with past experience with find it easier to do as they will have past experience e.g. special effects. It is easier to get a guaranteed audience as if someone has seen a film and enjoyed it; they are likely to watch more films which are similar to that film. It easier to choose and market your star, many films are sold through genre but also through the actors which appear in them as they have a generic association with ...

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