... in such films as Star Wars, paved the way for special effects-rich films. All these new advances in technology helped the film Superman to be created. Unlike the film, the medium of Smallville is television. Specifically in the early to mid 1990s, when it was realised that the teen culture or as some people put it, the MTV generation, had a lot of spending power, they became the target audience for new teen TV shows. Corporations used intertextual references heavily in these teen TV programmes. This is where a product or products are used in the show, to give more exposure to the product. For example, a song could be playing in the background of an episode, which is aired a week before the single is released, or a character could be wearing a certain brand of shirt which is popular at that moment. All these techniques are used in ...

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