... films using various genre would appeal to a target audience that wouldn't have normally seen the film. Their success widens the target audience and draws in people outside the specified genre, making more money for the producer's etc. Images: Images are probably the most important element of most types of advertisement. The use of images gives a more interesting and less boring way of getting the same message across that text would. Also because people are more susceptible to images and remember them easier, designers use this to inform and sell films by incorporating pictures into the poster. The type of imagery used again highlights a target audience, using their likes and dislikes, to create a demand for the film and make them want to watch it. The fact that my only form of imagery is in text and the use of numbers was done purposely, as I chose to integrate the main ...

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