... understanding developments in British press in the above-mentioned period, 1890-1930. Francis Williams who was the 1940's press officer to Labour M.P. Atley claimed that Northcliffe started a revolution in the press industry, whereas Jean Chalaby would argue that Northcliffe didn't produce revolutionary ideas when it came to journalism etc, he more simply applied improved, and developed, upon existing techniques (Chalaby: 2000: 27). It is from these sort of fundamental arguments that the intentions of this essay will be based, and from this will come an opinion on the usefulness of understanding press developments between 1890 and 1930 through the perspective of the 'Northcliffe Revolution'. Northcliffe himself knew the importance that a national daily newspaper would mean to him financially and so introduced to the nation its first daily paper - The Daily Mail. It was Northcliffe's entrepreneurial desire to achieve this target that led to the Daily Mail reaching a circulation ...

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