... same time, the economy of the Europe country had increase. Many household are affording to have TV at home. However, the frequency of the TV viewing did not have any radically increase during that time. This is because of the TV channels does not have variables choice of program that can attract the audience attention. The frequency of the viewing had increase since the multi-channel service offer by the ITV and BBC during 1990-2000. The frequency of viewing had slightly increased from the beginning. This situation had attracted the new entrance of this industry. Besides the two main TV broadcasting, there are some new entrance competitors who also offer the same type of service such as Sky TV, TIVO etc. Moreover, the digital viewing through the Web-TV and the computer had been promoted into the industry. This had made a competition situation in the TV industry in UK. As a ...

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